Berlin, Germany – [05 February 2025] – Rheom Materials, a leading next-gen materials company, is proud to announce its collaboration with LUCKYNELLY - BERLIN to create The Eden Bag. This groundbreaking bag was showcased at Gallery Malina in cooperation with Berlin Fashion Week, highlighting the future of sustainable fashion.
The Eden bag is crafted using a custom version of Rheom’s pioneering material, Shorai, in a rich merlot hue embossed with a ridged crocodile pattern accenting the soft, supple material. The biobased leather alternative Shorai contains 93% USDA certified biobased content. The Eden Bag symbolizes reaching the paradise, or Eden, of luxury fashion through the use of guilt-free biobased materials.
Christine Rochlitz, the visionary behind LUCKYNELLY - BERLIN, is one of the first designers to specialize in vegan handbags. Her passion for sustainability and ethical fashion has driven her to create stunning, one-of-a-kind pieces. This collaboration underscores both companies' commitment to sustainability and innovation in the fashion industry. They are excited to push the boundaries of creative materials further in future collaborations.
Christine Rochlitz, Founder of LUCKYNELLY - BERLIN, shared, “A designer’s dream is to create something truly groundbreaking—something that pushes the boundaries of fashion and sustainability. I am beyond grateful to Rheom Materials for entrusting me with their pioneering next-gen material, allowing me to bring this vision to life. Collaborating with such an innovative brand has been an inspiring journey, proving that luxury and ethics can merge seamlessly. Thank you, Rheom, for your trust, your innovation, and for shaping the future of sustainable fashion with us. This is just the beginning!”
Megan Beck, Business Development Manager at Rheom Materials, added, "This collaboration came to fruition while sharing some Glühwein over the dinner table. Seeing the passion that Christine had for bringing sustainable products to market sparked the inspiration to develop this custom material. Working with LUCKYNELLY – BERLIN is and will always be a pleasure"
About LUCKYNELLY– BERLIN
Founded by Christine Rochlitz in 2012, LUCKYNELLY – BERLIN is a genuine fashion designer label for vegan luxury handbags and accessories. As Founder and Head Designer, Christine Rochlitz handcrafts the collections and through the design process creates unique pieces of art. Discover where art meets sustainable luxury at https://www.luckynelly.com.
About Rheom Materials
Rheom Materials, formerly Bucha Bio, is pioneering next-gen materials by creating scalable, biobased alternatives that seamlessly replace fossil fuel-based plastics, Rheom Materials produces two main products: Shorai, a biobased leather alternative, and Benree™, a biopolymer resin for injection molding. Change your impact, not your life at https://www.rheom.com/
For more information please contact: Marlies Jongens, Branding & Marketing Coordinator, marliesjongens@rheom.com
